17 Dec, 2020. Transcoder - Encoding and Decoding streams on OTT platforms Every platform and device have different requirements for a video’s format, size, and audio. Advertising on OTT platforms hence is a very good option due to the following reasons: Due to reduction in data costs in India, streaming videos over mobile network has become cheaper than purchasing TV and channel subscription. Over the past decade streaming companies completely shook up the distribution method that reigned supreme for the better part of a century. OTT and CTV are emerging as the most influential mediums for political candidates leading up to the 2020 election and advertisers are taking advantage by leveraging SpotX as a one-stop shop to launch programmatic campaigns at scale. The Advantages of OTT Advertising. In 2010, Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. 4. ad platform by publisher rules TheViewPoint partners with CTV/OTT publishers to help them build a supply chain on their terms, at their speed, with their goals. Product placement is a form of advertising in which branded goods and services are featured in a video production that targets a large audience. OTT Distribution Platforms Gain Leverage in Standoff With Streamers. From the rebranding of Amazon Advertising to the decision to increase the amount of paid ads throughout its ecosystem and the augmentation of its over-the-top (OTT) advertising technology, Amazon continues to speak to advertisers. History and growth. OTT also known as Over-The-Top platforms are the content providers growing exponentially as more people switch to online channels for entertainment. CompulseOTT is an advanced television video ad delivery platform that enables advertisers in local DMAs to target viewers of over-the-top TV programming through reputable & validated data targeting sets. As in, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and is 100% viewed by the subscriber. In fact, some of them have really risen to the occasion with media planners indicating that Hotstar is the single largest platform for advertising today after Google and Facebook in India. Digital platforms are immersed with data on user behavior, backed by artificial intelligence that decides on how the audience is going to likely react to the advertising. Benefits of Choosing OTT Advertising vs. Choosing OTT advertising means taking control of who you target, when … Video advertising alone is expected to contribute 30 percent of total digital advertising. The new universe created by the rising OTT Platforms is highly automated, data-driven, and addressable where … An over-the-top (OTT media service) is a streaming media service offered directly to viewers via the Internet.OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content. Popular platforms include subscription platforms like Netflix, paid storefronts like iTunes, and ad-based services like YouTube. Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield. Streamline all demand and maximize revenue in a single, unified platform. AVOD platforms are free for users to use without a subscription service, but require the viewers to watch ads between, or sometimes in the middle of, their video content. nexGTV is the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014. MARKETING-INTERACTIVE: Elaine, you mentioned that you are seeing more ad dollars flowing into your platforms. In 2022 researchers predict that the revenue generated from OTT media services will exceed $83.4 billion. While the OTT conversation largely revolves around video-on-demand, the technology actually covers a broad range of web-based content: Video: Video streaming is the most-widely recognized version of OTT media services. Why advertising on OTT platforms ensures brand safety. This technology is expected to make a big difference for marketers in both worlds in 2019 – the advantages of programmatic, and the growing reach of streaming services. Future of OTT in India: A rise of OTT platforms in India is expected to grow at a CAGR of 22% by 2022 to around INR 6K crores. Zebra OTT TV everywhere platform provides subscription and advertising models to create a revenue generation opportunity. 2020 Cynopsis Adtech Award for Outstanding Local Advertising Solution 2019 Gabbcon ABBI Award for Best Audience Based Buying Platform of the Year What To Expect With directly-sourced inventory from 125+ branded networks, Premion delivers brand-safe and fraud-free CTV and OTT impressions at scale. Indian OTT Platforms fuel their development by advertising, with media organizers showing that Hotstar is the biggest stage for advertising today after Google and Facebook. The OTT platform is an easy-to-deploy cloud-oriented solution that delivers OTT content to multiple devices and platforms. OTT Data Driven Ad Platform. In addition, mobile companies are increasingly using advertising on OTT platforms for user acquisition. How advertising inventory is measured/categorized depends on the partners involved in the respective OTT supply chain. What led Ad-agencies to go for OTT Advertisements? Unlike global players like Amazon Prime and Netflix, India’s home-grown OTT platforms are spurred by advertising. According to comScore, around 50 million households across the world, today have OTT video, which they consume in the same time-of-day pattern as traditional TV viewers. iWorld eNews. more. Trends @ OTT. OTT Advertising is similar to traditional TV; the only difference is that it is streamed to the media through OTT platforms. The OTT Platforms have a range of original content and latest movie collections to offer. With digital advertising developing at around 40%, the OTT advertising year-on-year development is relied upon to be in the range of between 40% to 50%. 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